SEO siloing- Seo & Online Marketing : Day 17

SEO Siloing: 

Process of SEO Siloing 

SEO Siloing means assemble same type of posts or information in same sections in a website. In a website or blog there may be various types of posts which are based on different topics like; a website may contain entertainment posts, education posts, sport posts. After siloing whole entertainment posts will be

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Fast Track Future Leaders (FTFLs) are ensured for the job

The Bangladesh Government decides to make IT leaders for Leading Information Technology (IT) companies and give the name of these leaders FTFL (leaders who will learn and develop themselves fast for future IT and ITES industries) and companies have agreed to ensure the job for this Fast Track leader.

What is Fast Track Future Leader (FTFL) program?

This is a program to create Future IT leaders of Bangladesh in IT and ITES industries that will

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Four Core Questions for making a company

Following are the "Four Core Questions" to answer for a start-up or for any company for that matter ... (The honest answers to these questions are typically named as, Mission, Vision, Core Values, and Strategy...):
1. Why our company should exist ...?
(What is the prime purpose, i.e. mission for us, i.e. the company to exist in this world..?)
2. Where do we want to go in next 5 years ? 10 years ?
(How clearly do we envision ourselves in a foreseeable time horizon...??)
3. What are the most important things to us ...?
(What are the core values, which we would never compromise or trade off ...??)
4. What are our Game Plans to realize our Vision...?
(What will be our strategies in this ever changing world to reach our targets ...??)

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SEO & Online Marketing: DAY TWELVE

Image Optimization Was Key Topic   On Day  The :12 

We have learn about:

->Image Title optimization

->Image ALT tag optimization

->Image caption optimization

->Image file renaming optimization

->Image file sizing optimization

->Image uniqueness or modifiers

We also learnt about URL Optimization

->URL Structure

->Custom Permalink

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SEO and Online Marketing: Day- Four

What is Keyword research?

Keyword research is one of the words to tell you the main means of living by using words or keywords in a customer / reader / visitor of your product / website / blog / business search engine will find the word / phrase / keyword research keyword research oriented say.

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Title Tag Optimization: FTFL (SEO & Online Marketing) Day #09

On day 9 our key topics were-

1. Title Tag Optimization.
2. Keyword Stuffing in Title
3. Stop Keywords.

Today we've learned that any Google search result has three main parts; these are-

1. Title.
2. URL.
3. Meta Data Description.

What is Title Tag Optimization?

Title Tag Optimization is an important part of SEO. It refers to the improvement of the title of a page; it can be a blog, a website or any page within the website or blog. Title tag optimization is needed to get our desired search engine results.

Some key factors of Title Tag Optimization:

1. Title Tag should be within 55-60 characters.
2. It’s better to have the main keywords in the first few words of the title.
3. The use of ‘|’ (pipes) are always encouraged than the use of ‘,’ (comma) or ‘-’ (hyphen). Because titles with ‘|’ have more chance to come in the first place in Google search.
4. Keep your important phrases short & simple. Leave the words that make it read like a sentence. But one thing must be ensured, the title should be clear and meaningful.
5. Don’t duplicate title tags! They must be written distinctly for every page. Don’t mass replicate your title tags.
6. Make it relevant. Title tag must be written to be descriptive of the content page. For example, the title tag for About Page would be- ‘About Us | Important Keywords | Company Name’
7. Stop Keyword Stuffing in title. Never repeat your keywords in the title.

Note:  There are some tool online which can help us find the length to our title length by characters and pixels. In terms of characters it’s better to keep it between 55-60 but not more than 70 characters. In terms of pixel it must not exceed 512 pixels.

*Click here to measure the title length by character.

*Click here to measure the title length by pixel.

Keyword Stuffing in Title: It refers to the bad practice of putting keywords repeatedly in the title tag. Many believe it helps us to rank higher in Search Engine Result which in fact is a myth. So, it is suggested that we stop stuffing keywords in title, LSI (Latent Semantic Indexing) could be a better option!

Keyword Stuffing could be just like that! Too much of it can spoil the whole recipe!

Stop Keywords: It is also related to Title Tag Optimization. It is one of the key factors that we avoid using stop words in the title if it’s not necessary. Stop words indicates those words that Google doesn't look for while searching. For example if we search with a title ‘I am looking for/searching for a job’ in the Google bar it will show results only with the keywords ‘job search’ / ‘looking job’ / ‘search job’ etc. Here ‘I’, ‘am’, ‘for’, ‘a’ are stop words.

Here goes the link to the list of STOP Keywords.

That was all for Day 9! Thanks! Have a great day! :)

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SEO and Online Marketing : DAY TWO

 We learnt a very important task this day. The ways to introduce oneself in online social community are discussed with vivid description and instances by our facilitator. We got a clear idea about how to brand myself and easily get the reach of search engine result page (SERP). A private blog or website is very essential in this connection. Beside this, opening account and provide personal information in different social networking sites can be very effective to make oneself a brand or renowned figure in virtual world.

Planning for a blog:

Before making a personal blog or website we need to go through a proper plan and target a particular audiences. Here comes the 5W’s idea, which includes -why, what, who, when and where. We must prepare all the answers of this five questions to make our site or blog effective. We must target a particular traffic for the blog. From where my target people are coming it is obvious to assess. Why people come to my blog, what types of information or product they can get I suggest earlier stage of starting a blog. A blog master should have a clear idea about the content according to the demand of audiences. Here we can take help from various analytic tools to find out a desired product or service for people. We can check and change the blog contents keeping pace with the demand from time to time to get better results.

Blog content:

A blog may provide items from different perspectives. It may share ideas, opinion, news, views, suggestion, analytics and what not? It may be a store of information regarding a particular product/services. It may reflects human nature and feelings, love, hope, vision and so on. There is no any defined idea about a blog content.

At the final stage we got a list of social networking sites and we were suggested to open account with detail information to make us a known entity when somebody search for it.

The list of those sites are-

Facebook, Google+, Linkedin, Twitter,Reddit

Pinterest, Flickr, Instagram, About.me, Stumble Upon, Slide share, Youtube etc.

And beside these we opened our personal blogger blog to convey our presence in virtual world.

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3 outcomes of negotiation

There are 3 outcomes of negotiation, before going to the outcomes at first we should know what negotiation is. Negotiation occurs when two or more parties come together with different views, to reach an agreement on some issues.

When parties negotiate, they have 3 possible results:

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SEO & Online Marketing: DAY TEN

Meta description tag:

Meta description tag is a snippet of HTML code that belongs inside the Head section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.

The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.

There are 3 important ways that Meta descriptions are being used today that make them an important part of your SEO and overall online marketing strategy:

They can be used as the description (or part of the description) of your page if it shows up in the search results.

They are often used as part of the descriptive information for your pages when Google shows "extended sitelinks" for your site.

They are often used as the default description in social media marketing links such as Facebook and Google+

Meta descrition tag is important for enrich the number of traffic. It is good sign to stay meta description in every page of site. The page is described by it.The standard character limit of it not more than 150.

How to Use Heading Tags for SEO

Heading tags, as their name suggests, are used to differentiate the heading of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is the h6 tag. In HTML coding the header tags from h1 to h6 form a hierarchy. This means that if you skip any of the tag numbers (ie. jump from 1 to 3) the heading structure will be broken, and this is not ideal for on-page SEO.

For example, if your site is introduced with a heading in h1, and a sub-heading in h3, the hierarchy will be broken, meaning the heading structure is not SEO-friendly. The coding should be something like what is shown below:

<h1>Main Heading</h1> <h2>Secondary Heading 1</h2> <h3>Sub-section of the secondary heading 1</h3> <h2>Secondary Heading 2</h2> <h3>Sub-section of the secondary heading 2</h3>

Advantages of Using Heading Tags:

The heading tag is used to represent different sections of web page content. It has an impact on both the SEO and usability of your site.

Header tags from an SEO point of view:

• Relevancy: Search engine spiders check the relevancy of the header tag with the content associated with it.
• Keyword Consistency: The search engine spiders check the keyword consistency between the header tags and other parts of the page.
• The Importance of an h1 Tag: The h1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page <title> does .
• Enriched User Experience: Heading tags give the user a clear idea of what the page content is about. Search engines give much importance to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

 

• The Importance of an h1 Tag: The h1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page <title> does .
• Enriched User Experience: Heading tags give the user a clear idea of what the page content is about. Search engines give much importance to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

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