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Sunday, July 13, 2014

Day 6: Brief discussion on instant research, anchor text, SERP,LTK,LSI.

Today I have learnt some interesting and new topics, I am going to share with you. I hope it will be helpful for all of you .
Instant search: Instant search is a search feature that helps you to show your results quickly with word highlighting as you type. Google add this feature in 2010.it provides faster search before we finish our typing and it also give instant result. Keyword researchers can generate the idea from this search. From the example we can also get the clear idea of instant search.


Search engine results page (SERP): It is a list of accumulated result given by search engine on the basis of your keyword query. There are some components that SERP use like contextual, algorithmic or organic search listings, as well as sponsored listings, images, maps, definitions, videos or suggested search modifications.




Optimized Keywords Anchor text: Anchor text could be any text that contains a link inside. for example the text link below links to the home page of this site (http://stallion-theme.co.uk/) with the anchor text WordPress SEO: 
WordPress SEO
The HTML code for which is-
<a href=”http://stallion-theme.co.uk/“>WordPress SEO</a>
Whenever you are using anchor text, you must use junk keyword such as click here, read this.
When using anchor text, you better keep in mind the following chart:


Google Bombing & Google washing: It happen when a website artificially comes to the top result of SERP for the off topic keyword search and it is done by linking specific keyword to the website.
For example: In year of 2003 whenever anyone search miserable failure then results come up with  George W Bush with the address of white house. After that George W Bush complained to Google for removing it then it is removed.




Keyword density: A keyword percentage that is compared to the total number of words on your page/article. But keep in mind it is better that the percentage of specific keyword would be 1%-3%. You can check keyword density by this tools:

Or you can manually count then divide the number with the total keyword number.

Long tail key words: LTK are those keyword that are more precise and contains more three or more words.
Those visitors are potential who search by LTK keywords, they are searching for taking the good or services and it is good for the long run business. For example: price of IPhone 5s, review of IPhone 5s, Features of IPhone 5s.

Latent Semantic Indexing (LSI): It is the technique of using synonyms or related keywords. It is best for those who have not enough knowledge in English.
For example: He is good at blogging.
                    He is adroit at blogging.



Author: Abu Zafar Md Shaleh

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12 comments:

  1. Well craft. reflected all most every aspect.

    ReplyDelete
  2. Well done....your article is so interesting.

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  3. It is very good and informative article...................

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  4. Good Article. But change your font color ?

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  5. Descriptive writing. Thank you, dear. Is it 'Instant Research' or 'Instant Search'. In the caption 'Day-06' will be after " : ", right ! Thanks for being a real contributor.

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    Replies
    1. instant search. I prefer to modify the title.

      Delete