SEO and Online Marketing : Day - 5 ~ FTFL

10-07-2014. Fifth day of our hard skill( SEO and Online Marketing) training. This day we covered some important topics. They are as follows.
1. Allintitle concepts
2. Types of Keywords
3. Optimized Keywords
4. Website planning and Site structure
5. Value of Anchor Text.

Allintitle concepts :

A very important aspect of keyword research is finding the number of competing sites.
Typically, almost all of us will do a keyword phrase search in quotes to get an idea of the number of sites that contain that particular keyword phrase.
On the back of that, doing an "allintitle" search, can be very useful as it will give us an idea of the number of sites that have that keyword phrase in the competitive page title. This is important as page titles carry more weight than the same keyword phrase contained within the article body.

How do we perform an “allintitle” search?

Performing an “allintitle” search is very simple:

Go to http://google.com
In the search field type “allintitle: your key words” and run the search. (For this example, our keywords are “chocolate cake” because who doesn’t like chocolate cake?)
Google will provide the number of websites with that phrase in the title tags. Chocolate cake has more than 1 million pages with it in the title tags!

How can we analyze the allintitle result :

Ideally, we would work only with keywords that have less than one thousand results. That is what we would consider “non-competitive”. However, that is not always possible, especially as more and more people are taking to the internet. A general rule to determine the competition level can be seen below:

Under 1,000 – Non-competitive
1,000 – 4,000 – Mildly competitive
4,000 – 6,000 – Competitive
6,000+ – Highly Competitive

Types of Keyword

There many types of keywords. Some of them are as follows :

• Product or Service Keywords (MP3 Player)

• Brand Keywords (Sony MP3 Player)

• Modifier Keywords (Portable MP3 Player)

• Entity Keywords (MP3 Player Shop)

• Geographic Keywords (MP3 Player Shop in Dhaka)

• Demographic Segmented Keywords (Pink MP3 Player for Women)

• Call to Action Keywords (Buy MP3 Player)

• Educational Keywords (How to buy MP3 Player)

• B2B Keywords (MP3 Player Wholesale)

Optimized Key word:

There are following concepts related to Keywords which help in optimizing keywords on a web page.

Keyword Frequency:

This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your META tags.

Keyword Weight:

This refers to the number of keywords appearing on your Web page compared to the total number of words appearing on that same page. Some search engines consider this when determining the rank of your Web site for a particular keyword search.

One technique that often works well is to create some smaller pages, generally just a paragraph long, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will increase the "weight" of the keyword you are emphasizing.

Keyword Proximity:

This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines that grade a keyword match by keyword proximity, the connected phrase .home loans. will outrank a citation that mentions .home mortgage loans. assuming that you are searching only for the phrase "home loans".

Keyword Prominence:

A measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword Placement:

WHERE your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

Best Places to Put Keywords:

Here is a list of places where you should try to use your main keywords.

· Keywords in the <title> tag(s).

· Keywords in the <meta name="description">

· Keywords in the <meta name="keyword">

· Keywords in <h1> or other headline tags.

· Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.

· Keywords in the body copy.

· Keywords in alt tags.

· Keywords in <!-- insert comments here> comments tags.

· Keywords contained in the URL or site address, e.g., http://www.keyword.com/keywordkeyword.htm.

Website Planning and Site Structure

What is Anchor text:

Anchor text is the visible text of a hyperlink, for example the text link below links to the home page of this site (http://ftfl-lict.blogspot.com) with the anchor text FTFL | Fast Track Future Leader

Value of Anchor Text :

Internal Anchor Text Has Very Little Impact on the Homepage
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Excessive Internal Anchor Text Linking / Manipulation Can Trip An Automated Penalty on Google
Beyond a Certain Point, Adding More Internal Links to a Page Does Not Necessarily Flow More Anchor Text Value