Search engine optimization (SEO)
Search engine optimization is a technique to increase the number of visitors to a
website by obtaining a high-ranking placement in search results. It is a tool
to show the website in first page of search engine like Google. There are
millions of website exists in virtual world and without SEO it is very
difficult to find the desired website. It helps in designing and improving
website to take high rank in search engine result when someone doesn’t know
about the business’s product or service that offer to sell. Search engine
optimization is merely the practice of making your website or blog more
accessible to both search engines and search engine users; in other words,
you're making it easier for them to find you.
Search Engine: It is a
software system that search information on the internet as user requirement. It is very
difficult to get information from web without using any search engine.
Information may be web page or site, images,
and other types of files. Popular search engine are Google, Yahoo!, Bing,
Blekko etc.
ü Improve the website visibility and promoting website.
ü Customer, client use SE to find desire product, service or information.
ü Search engines provide targeted traffic.
ü Helps in
making website easy for both users and search engine robots to understand.
ü It is cost-effective than other
advertising channel.
ü Increasing
the demand of online marketing.
ü Competitors are doing it to promote their product and
services
Types of SEO
On-Page SEO: This refers to do everything to improve the website
For example
ü Use Meta-tags, Alt tags, heading tags, Sitemaps
ü Writing or modifying site content, navigation, cleaning up errors
ü Making internal linking etc.
Off-Page SEO: This refers
to what can be done outside of a website to maximize its performance for
specific keywords/phrases by acquiring back links.
Reasons to fail getting Freelance Job
Ø Poor or
uncompleted Profile
Ø Lack of any
prior experience
Ø Unattractive
Cover Letter
Ø Poor
Language skill and communication
Ø Absence of
much convince power
Ø Motivate
towards money rather than passion
It is a process to promote and advertise the product, service
of brand on the web. It is also called Social Media Marketing
Ø Reduced Cost
of advertisement and marketing.
Ø Everything
Is Measurable and countable
Ø Brand
Engagement
Ø Demographic
Targeting
Ø Real-Time
Results
Ø Long-Term
Exposure
Ø Product
Information
Ø Holds Their
Attention etc.
Problems in Online Marketing
Ø Security.
Ø Competition.
Ø Uncertainty
of Target people to access the Internet?
Ø Customer’s
preference to do shopping in a store than online.
Ø Trust.
Ø Payment.
Ø Fraudulent
activities.
Very good..
ReplyDeletegot the idea of SEO,why it is important and also the problems
ReplyDeleteWell done bro......nice article.
ReplyDeletevery nice article
ReplyDeleteThanks for writing this article.....................
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteReally gud...
ReplyDeleteBrother, make capital of each word in 'Search engine optimization' and use 'of' in 'Problems in Online Marketing'. And thanks for your writing.
ReplyDeleteWell done brother.
ReplyDelete