Title Tag Optimization: FTFL (SEO & Online Marketing) Day #09

On day 9 our key topics were-

1. Title Tag Optimization.
2. Keyword Stuffing in Title
3. Stop Keywords.

Today we've learned that any Google search result has three main parts; these are-

1. Title.
2. URL.
3. Meta Data Description.

What is Title Tag Optimization?

Title Tag Optimization is an important part of SEO. It refers to the improvement of the title of a page; it can be a blog, a website or any page within the website or blog. Title tag optimization is needed to get our desired search engine results.

Some key factors of Title Tag Optimization:

1. Title Tag should be within 55-60 characters.
2. It’s better to have the main keywords in the first few words of the title.
3. The use of ‘|’ (pipes) are always encouraged than the use of ‘,’ (comma) or ‘-’ (hyphen). Because titles with ‘|’ have more chance to come in the first place in Google search.
4. Keep your important phrases short & simple. Leave the words that make it read like a sentence. But one thing must be ensured, the title should be clear and meaningful.
5. Don’t duplicate title tags! They must be written distinctly for every page. Don’t mass replicate your title tags.
6. Make it relevant. Title tag must be written to be descriptive of the content page. For example, the title tag for About Page would be- ‘About Us | Important Keywords | Company Name’
7. Stop Keyword Stuffing in title. Never repeat your keywords in the title.

Note:  There are some tool online which can help us find the length to our title length by characters and pixels. In terms of characters it’s better to keep it between 55-60 but not more than 70 characters. In terms of pixel it must not exceed 512 pixels.

*Click here to measure the title length by character.

*Click here to measure the title length by pixel.

Keyword Stuffing in Title: It refers to the bad practice of putting keywords repeatedly in the title tag. Many believe it helps us to rank higher in Search Engine Result which in fact is a myth. So, it is suggested that we stop stuffing keywords in title, LSI (Latent Semantic Indexing) could be a better option!

Keyword Stuffing could be just like that! Too much of it can spoil the whole recipe!

Stop Keywords: It is also related to Title Tag Optimization. It is one of the key factors that we avoid using stop words in the title if it’s not necessary. Stop words indicates those words that Google doesn't look for while searching. For example if we search with a title ‘I am looking for/searching for a job’ in the Google bar it will show results only with the keywords ‘job search’ / ‘looking job’ / ‘search job’ etc. Here ‘I’, ‘am’, ‘for’, ‘a’ are stop words.

Here goes the link to the list of STOP Keywords.

That was all for Day 9! Thanks! Have a great day! :)

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