SEO siloing- Seo & Online Marketing : Day 17

SEO Siloing: 

Process of SEO Siloing 

SEO Siloing means assemble same type of posts or information in same sections in a website. In a website or blog there may be various types of posts which are based on different topics like; a website may contain entertainment posts, education posts, sport posts. After siloing whole entertainment posts will be

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SEO & Online Marketing: DAY TWELVE

Image Optimization Was Key Topic   On Day  The :12 

We have learn about:

->Image Title optimization

->Image ALT tag optimization

->Image caption optimization

->Image file renaming optimization

->Image file sizing optimization

->Image uniqueness or modifiers

We also learnt about URL Optimization

->URL Structure

->Custom Permalink

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SEO and Online Marketing: Day- Four

What is Keyword research?

Keyword research is one of the words to tell you the main means of living by using words or keywords in a customer / reader / visitor of your product / website / blog / business search engine will find the word / phrase / keyword research keyword research oriented say.

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Title Tag Optimization: FTFL (SEO & Online Marketing) Day #09

On day 9 our key topics were-

1. Title Tag Optimization.
2. Keyword Stuffing in Title
3. Stop Keywords.

Today we've learned that any Google search result has three main parts; these are-

1. Title.
2. URL.
3. Meta Data Description.

What is Title Tag Optimization?

Title Tag Optimization is an important part of SEO. It refers to the improvement of the title of a page; it can be a blog, a website or any page within the website or blog. Title tag optimization is needed to get our desired search engine results.

Some key factors of Title Tag Optimization:

1. Title Tag should be within 55-60 characters.
2. It’s better to have the main keywords in the first few words of the title.
3. The use of ‘|’ (pipes) are always encouraged than the use of ‘,’ (comma) or ‘-’ (hyphen). Because titles with ‘|’ have more chance to come in the first place in Google search.
4. Keep your important phrases short & simple. Leave the words that make it read like a sentence. But one thing must be ensured, the title should be clear and meaningful.
5. Don’t duplicate title tags! They must be written distinctly for every page. Don’t mass replicate your title tags.
6. Make it relevant. Title tag must be written to be descriptive of the content page. For example, the title tag for About Page would be- ‘About Us | Important Keywords | Company Name’
7. Stop Keyword Stuffing in title. Never repeat your keywords in the title.

Note:  There are some tool online which can help us find the length to our title length by characters and pixels. In terms of characters it’s better to keep it between 55-60 but not more than 70 characters. In terms of pixel it must not exceed 512 pixels.

*Click here to measure the title length by character.

*Click here to measure the title length by pixel.

Keyword Stuffing in Title: It refers to the bad practice of putting keywords repeatedly in the title tag. Many believe it helps us to rank higher in Search Engine Result which in fact is a myth. So, it is suggested that we stop stuffing keywords in title, LSI (Latent Semantic Indexing) could be a better option!

Keyword Stuffing could be just like that! Too much of it can spoil the whole recipe!

Stop Keywords: It is also related to Title Tag Optimization. It is one of the key factors that we avoid using stop words in the title if it’s not necessary. Stop words indicates those words that Google doesn't look for while searching. For example if we search with a title ‘I am looking for/searching for a job’ in the Google bar it will show results only with the keywords ‘job search’ / ‘looking job’ / ‘search job’ etc. Here ‘I’, ‘am’, ‘for’, ‘a’ are stop words.

Here goes the link to the list of STOP Keywords.

That was all for Day 9! Thanks! Have a great day! :)

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SEO and Online Marketing : DAY TWO

 We learnt a very important task this day. The ways to introduce oneself in online social community are discussed with vivid description and instances by our facilitator. We got a clear idea about how to brand myself and easily get the reach of search engine result page (SERP). A private blog or website is very essential in this connection. Beside this, opening account and provide personal information in different social networking sites can be very effective to make oneself a brand or renowned figure in virtual world.

Planning for a blog:

Before making a personal blog or website we need to go through a proper plan and target a particular audiences. Here comes the 5W’s idea, which includes -why, what, who, when and where. We must prepare all the answers of this five questions to make our site or blog effective. We must target a particular traffic for the blog. From where my target people are coming it is obvious to assess. Why people come to my blog, what types of information or product they can get I suggest earlier stage of starting a blog. A blog master should have a clear idea about the content according to the demand of audiences. Here we can take help from various analytic tools to find out a desired product or service for people. We can check and change the blog contents keeping pace with the demand from time to time to get better results.

Blog content:

A blog may provide items from different perspectives. It may share ideas, opinion, news, views, suggestion, analytics and what not? It may be a store of information regarding a particular product/services. It may reflects human nature and feelings, love, hope, vision and so on. There is no any defined idea about a blog content.

At the final stage we got a list of social networking sites and we were suggested to open account with detail information to make us a known entity when somebody search for it.

The list of those sites are-

Facebook, Google+, Linkedin, Twitter,Reddit

Pinterest, Flickr, Instagram, About.me, Stumble Upon, Slide share, Youtube etc.

And beside these we opened our personal blogger blog to convey our presence in virtual world.

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